HVAC PPC Marketing Services
Dash PPC Is the Affordable Way to Get Started in HVAC PPC Marketing
If you're not testing and investing in HVAC PPC marketing, you're missing out. Savvy HVAC companies know that the key to getting more leads and booked jobs from the web is to maximize your first page real estate on search engines like Google, Bing, and Yahoo.
If you search Google for a keyword or keyword phrase - "furnace replacement city state" or "AC system installation city state" and you don't see your website on the first page, you're choosing to send prospective customers to competing HVAC contractors and companies.
If you're in the HVAC industry and you're reviewing pay-per-click agencies, you've come to the right place! Dash PPC has a proven track record of helping HVAC companies measurably improve their PPC return on investment.
Basic Campaign Setup
Paid Search
The universal standard that the majority of businesses should have active at any given time. These ads allow your business listing to appear above the free organic listings in a Google search, and allow you to get in front of an audience that is actively searching for a business like yours.
Remarketing
Ever visited a site in the past, then notice banners for that service follow you to other sites? That is a campaign called Remarketing, and is essential for businesses looking to stay top-of-mind during the research and buying process of your potential customers.
Google My Business Page
If you currently do not have a Google My Business page created for your business, you're missing out on some serious free traffic from Google. These pages allow customers to review your services and find you easily when doing "service near me" searches. We can set this up quickly for you with proper SEO optimization!
Social Media
Having a Facebook page allows you to visually showcase your past work to potential customers and interact easily with your past customers as well. I don't know how often we have seen local Facebook groups where someone asks for a home service provider and the recommendation doesn't have a Facebook page. That stops now!
Measurable Results
By far, one of the greatest benefits of advertising through Google, and Pay-Per-Click advertising in general, is that you will know where every dollar of your budget is being spent and exactly how many leads were generated. Whether the individual submitted a contact form on your website or called your business directly, we will be able to track and provide you with an accurate cost-per-lead for any time frame.
Already have someone you’re working with?
With other agencies, your account can sometimes get lost in the shuffle and will not be updated as much as it should. The majority of the time, this revolves around: no conversion tracking enabled, lack of updates to ad copy, not using new features made available, and not adjusting keyword bids based on performance. Here at Dash PPC, we ensure that your account is adjusted on a weekly basis based on your performance, so you see continued improvement under our service.
If you are interested in having us take a look at your existing account, please reach out and we would be happy to provide you with a free account audit!